Rashed Belhasa’s net worth is reported at around $4 million in 2025–2026. That is the figure most frequently cited by celebrity-finance sources for the Dubai creator better known as Money Kicks — though no audited valuation exists, and estimates online range from $2.5 million to $30 million, with the top end almost certainly mixing up his personal earnings with his father’s billion-dollar fortune. Below is the full, sourced story: his biography, his family, how he actually makes money, and what the numbers really mean.
Born on 5 January 2002 in Dubai, Rashed Saif Belhasa is the youngest son of Emirati billionaire businessman Saif Ahmed Belhasa, chairman of the Saif Belhasa Holding Group. At just 11 years old he started posting sneaker videos on YouTube, became the internet’s “richest kid in Dubai,” and later pivoted into amateur boxing — making his professional debut in Jeddah in August 2022 on the Oleksandr Usyk vs Anthony Joshua II undercard. Gulf Business named him to its 30 Under 30 list in 2026, noting his Money Kicks YouTube channel had around 3.84 million subscribers and more than 195 million views.
Money Kicks Net Worth: Quick Facts
| Detail | Fact (reported) |
|---|---|
| Real name | Rashed Saif Belhasa |
| Known as | Money Kicks |
| Born | 5 January 2002, Dubai, UAE (age 24) |
| Nationality | Emirati |
| Parents | Saif Ahmed Belhasa (father), Sarah Belhasa (mother) |
| Occupation | YouTuber, entrepreneur, boxer |
| YouTube | Money Kicks — ~3.84 million subscribers (Sept 2026) |
| Net worth | ~$4 million (reported estimate, 2025–2026) |
| Family wealth | Father’s fortune reported above $2 billion (separate) |
Who Is Money Kicks? The Real Name and Background
Money Kicks’ real name is Rashed Saif Belhasa. He was born and raised in Dubai in one of the UAE’s wealthiest families. His father, Saif Ahmed Belhasa, is an international entrepreneur and billionaire whose Saif Belhasa Holding Group spans more than 30 business entities across the Middle East. His mother is Sarah Belhasa, and Rashed is described in profiles as the couple’s youngest son.
Unlike the polished billionaire-heir stereotype, Rashed’s route to fame started with something relatable: a teenage obsession with sneakers. After watching limited-edition sneakers his older brother collected, he began ordering rare pairs from around the world and built a collection that would become the foundation of his brand.
The YouTube Story: From Sneaker Talk to 3.8 Million Subscribers
Rashed joined Instagram in May 2013 and launched the Money Kicks YouTube channel one month later, at age 11. His early breakout series, “Sneaker Talk,” featured celebrity guests including Wiz Khalifa, Tyga, The Game, Silento and Kid Ink — a remarkable guest list for a teenager, and one that turned Money Kicks from a local curiosity into a global sneaker-culture brand.
His shoe collection alone is reported to be worth more than $1 million, including a pair of trainers worn by footballer Paul Pogba of which only 14 pairs were ever made. That collection — plus the supercars, the mansion and the lifestyle content around them — made “the richest kid in Dubai” his permanent nickname online.
The numbers today are serious even by global standards. Gulf Business reported in September 2026 that the Money Kicks channel had grown to roughly 3.84 million subscribers with over 195 million total views — and placed him on its 30 Under 30 list of the Gulf’s next generation of leaders.
The Boxing Pivot
In August 2022, Rashed made his professional boxing debut in Jeddah on the undercard of the Oleksandr Usyk vs Anthony Joshua II heavyweight rematch, fighting Bulgarian Traycho Georgiev. It was a bold move — an heir-turned-influencer stepping into a real fight camp — and he has continued to build a boxing identity since, billing himself as a boxer alongside creator and entrepreneur.
Business Ventures: Kings Ambition and Money Kicks Merch
Beyond YouTube, Rashed owns the streetwear line Kings Ambition and an online store under the Money Kicks name. His commercial income reportedly comes from a mix of YouTube ad revenue, brand partnerships, fight purses, merchandise sales and digital-media deals — the same diversified creator stack that built fellow Dubai YouTuber Mo Vlogs into a reported $10–15 million fortune.
How Rich Is Money Kicks, Really?
Here is where honesty matters. The $4 million net worth figure — the most commonly cited for Rashed personally in 2025 — comes from entertainment-bio aggregators, not financial audits. CelebsMoney estimated $2.5 million in 2024. A few sites print $30 million, but that figure appears to conflate his personal earnings with the family’s wealth — his father’s fortune alone is estimated above $2 billion.
Social Blade-style estimates once put the Money Kicks channel’s direct ad revenue at a modest $3.9K–$62K per year — but that misses the point. For Rashed, YouTube is the brand engine, not the cash register; the real money is in sponsorships, appearances, merchandising and fight deals. His visible lifestyle — the supercars, the $1M+ sneaker vault, the private zoo — is funded by a combination of family wealth and his own growing commercial income.
The Private Zoo and the Lifestyle
One of the most famous Money Kicks details: a private zoo with more than 500 exotic animals, created by his father for the family estate. Reports have claimed the zoo costs around $1 million a year to maintain. Like most figures in this story, that number is reported rather than confirmed — but the zoo itself is well documented across years of his content.
Money Kicks’ Net Worth Breakdown: Where the Money Comes From
No single source splits Rashed Belhasa’s income by channel, but the pieces are visible across years of coverage. YouTube ad revenue is the smallest direct contributor — Social Blade-style estimates once pegged the channel’s annual ad earnings in the low tens of thousands of dollars, modest for a 3.8-million-subscriber channel because vlog CPMs in the region are lower than in the US. The channel’s real value is as a brand engine: it is the reason sponsors call.
Brand partnerships and appearances are widely considered his biggest personal income stream. A creator with 3.84 million YouTube subscribers and Gulf Business 30 Under 30 recognition commands premium regional rates for sneaker, automotive and lifestyle campaigns. Merchandise — the Kings Ambition streetwear line and the Money Kicks online store — adds a second owned-revenue line. Boxing opened a third: fight purses, training-content deals and the credibility of a real fight camp in Jeddah. None of these figures are public, which is why every net-worth number for Money Kicks carries an “estimated” label.
What is not in doubt is the trajectory: from an 11-year-old filming sneakers in 2013 to a 24-year-old entrepreneur, boxer and media brand in 2026 — with the family fortune as a safety net and his own commercial machine growing underneath it.
Money Kicks vs Dubai’s Other Creator Millionaires
Rashed belongs to a small club of Dubai-born digital creators turned entrepreneurs. Mo Vlogs (Mohamed Beiraghdary), Dubai’s supercar YouTube pioneer, is reported at $10–15 million — the elder-statesman version of the path Rashed is on. If you follow UAE wealth stories, also see Mohamed Alabbar’s net worth for the billionaire tier of Emirati business fortunes that dwarf the creator economy.
Money Kicks Net Worth in 2024 vs 2025–2026
There is no official year-by-year breakdown. The widely repeated figures are ~$2.5 million for 2024 and ~$4 million for 2025–2026 — a plausible trajectory given his boxing profile and growing brand deals, but still third-party estimates. Treat every year-specific number as a reported figure, not a confirmed valuation.